![]() Through our rebrand, we aimed to continue providing our deep expertise to our customers, but also taking it one step further – encouraging them to become fearless on social and providing the encouragement and guidance they need to do so."įor the Hootsuite rebrand, Lower called on the expertise of branding agency, Prophet, to undertake a stakeholder interview process to understand the company's market position. "We also know showing up this way – and taking a stand – can be intimidating. "We have acted as advisors and mentors to our customers from day one and know social media rewards authenticity, bravery, and creative courage," Lower says. Hootsuite has delivered over a million social media courses to date through Hootsuite Academy, equipping people to make the most of social, and are poised to meet and support millions more going forward.Her goal for the rebrand was to show customers Hootsuite didn’t just get social, it was social, and hence the partner marketers needed to navigate this rapidly changing space. The company also collected and incorporated thoughtful feedback from its customers and a diverse array of stakeholders, ensuring the new approach signified the humanity and connection that makes up social. To ensure the rebrand effectively connected with, and reflected, its people, Hootsuite built its rebrand activation in-house, leveraging the expertise of its creative, social and functional teams. ![]() ![]() We’re showing the world that Hootsuite doesn’t just ‘get’ social…we are social.” After nearly 14 years defining the industry, it was time to rethink our integrated branding strategy to better reflect our position and our direction as the social experts, trusted partners, and joyful mentors. “We take our responsibility as advisors and visionaries seriously. From the time we established this space, our brand has been driven by our customers’ ambitions and aspirations, and for the tools they need to drive their businesses forward. Tom Keiser, chief executive officer, Hootsuite, said: “We have always been at the forefront of social. Owly will now play a larger role as the friendly, approachable, and expressive guide for brands who are leveraging social. To personify the ethos of the new identity and foster engagement with the Hootsuite brand, the company has appointed its beloved icon, Owly, as chief connection officer. Together with our customers, we will champion the power of social for good, uplift people, and ignite our customers’ brands and businesses.” “We recognise that tackling the wild world of social can be intimidating, but that’s where we come in - with the education and expertise that comes from being the first and best mover in the space. Maggie Lower, chief marketing officer, Hootsuite, said: “What we know is that social rewards bravery and creative courage. The rebrand being launched today is a signal to encourage other brands to stand out and join the social conversation authentically, while providing the necessary guidance on how to do that. The company has always strived to be at the forefront of social innovation, so is once again asserting its deep knowledge of all things social media through its new approach. Hootsuite created a category and over the last 14 years has led its customers through the evolution of this dynamic and ever-changing space that is social media-one of the world’s most adopted channels with over 4.6 billion social media users around the globe. ![]() Hootsuite, the social media management platform, has launched its rebrand and a new way to ‘be social’.
0 Comments
Leave a Reply. |